EPAM Systems / AI Product development
AI creative co-pilot
Beyond automation, better campaign creation
Insight
There are no classes, just need states
Brands waste huge resources struggling to maintain consistency and compliance across global and local marketing content.
Challenge
Could AI help marketers create better, not simply easier campaign?
Idea
Meet Brand Maker, your smart marketing assistant powered by AI.
Forget AI as automation or cost-saving. We built an AI-driven prototype focused on removing the routine, freeing marketers to develop better creative content and big ideas. It used brand guidelines, ethical AI usage, and previous campaign insights to empower teams to shift from operational coordination to strategic curation, getting smarter with every iteration and live campaign.
The prototype was designed with deep client input and successfully piloted in luxury automotive, quickly scaling into other sectors like FMCG, e-commerce, finance, and healthcare.
Impact
From prototype to product in 5 days
Shortlisted as a finalist at EPAM’s global hackathon, Brand Maker quickly moved from prototype to potential SaaS solution, capturing interest from major retail and e-commerce players as well as pharmaceutical and financial sectors. I drove the concept, developed the use cases and journey, strategy, and roadmap.
Working closely with the engineering team, we developed a solution from idea to working application on real life client in 5 working days. It has been further developed into a fully fledged solutions for social campaign generation and brand assets compliance.
Deliverables
Product ideation
User journeys
Industry-specific use cases (Automotive, Pharma, Finance)
Prototype development
SaaS product roadmap